Key duties and responsibilities of the marketing officer

1. Drive and implement all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and
   outbound
2. Manage all aspects of marketing planning, budgeting, metrics, and reporting.
3. Implement and leverage the latest marketing tools and technologies
4. Work with the Sales team to ensure all marketing goals, campaigns, and strategies are aligned with the sales strategy
5. Utilize critical market and competitive research to segment and define target markets, refine and improve the product value proposition, and implement the best market-penetration strategy
6. Manage external agencies and relationships with marketing services
7. Develop and maintain long-term relationships with industry thought- leaders, marketing associations and advisors

Qualifications and Experience

1. Bachelor’s degree in marketing

2. Communications or a related field.

3. At least 3 years of proven experience in marketing, communications, sales, or a similar role in the commercial sector.

4. Strong understanding of marketing and communications principles and strategies of our product